Women & Power 

Hello Lovelies. Well it’s the end of march, I’m not sure how many of y’all knew that March was ‘Woman’s History Month’ That doesn’t mean we have to stop caring. I’m not sure how many of you know of the campaign Power Women, that Sigma Beauty started in partnership with female businesswomen to use their experience and Sigma’s product to raise money for Dress For Success Twin Cities. They-Sigma Beauty- picked out a few Power Women and tell a little bit about the women and why they chose them. Also it started on March 27th and will end April 27th, but until then When you purchase anything from Sigma Power Collection, 10% of your purchase is donated to Dress For Success Twin Cities.

What is Dress For Success Twin Cities you ask? From the website… “Dress for Success Twin Cities empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.
We offer high touch, high impact career and workplace skills development programs for low income women to help them achieve career advancement, career stability and economic sustainability
.” As I read more about this amazing organization, I was so inspired and proud, proud to be a woman. I went on to read the section “What We Do” and they strive for a world where all women are treated equally and with dignity. They also believe in Building each other up, rather than tearing each other down. Which is something that a good many women are failing to do these days.  

Sigma’s Power Women & Power Quotes:

Simone Xavier: Co-Founder & CCO of Sigma Beauty-Amazing Lady- “Trust your instincts and ideas and make them happen. You will always be your strongest supporter. Build a good team around you and let them express their ideas as well.”

Reese Lake: Partner & Senior Vice President of Digital Brand Architects. “No answer, doesn’t mean no, don’t be afraid to follow up. Persistence, positivity and partnership, be the type of person you want to do business with.”

Isabel Bercaw: 16-year-old Founder of Da Bomb Bath Fizzers. “Going for a big goal can be intimidating. There are so many steps involved, and most people never even take is the first one. But if you take just one small step every day, before you know it you’ll look back and realize you’re making real progress.”

Caroline Bercaw: 14-year-old Founder of Da Bomb Bath Fizzers. “A lot of people how I can own a business at such a young age. If you have the courage to ignore the voices that say ‘You’re not old enough… smart enough… good enough…’ what happens next will amaze you.”

Kirbie Johnson: Host & Beauty Reporter for POPSUGAR. “Don’t let someone else’s opinion sway you from your truth. Women are intuitive, and when you feel strongly about something, you should pursue it – even if there isn’t a team of people who believe in you. If it doesn’t work out, it’s a learning experience that will make you stronger. Also, take time to mentor and help other women. There really is a seat for everyone at the table. Women should be your allies, not your enemies.”

There are other women in this collection those are just a few. I for one think it’s a great thing that Simone is doing with this campaign, inspiring women and encouraging them to achieve their goals. Simone Xavier is a true inspiration to me, she’s fierce and a head for business and it shows. I’m not an EXTREME feminist-thosemwho are completely against men and honestly don’t know the true definition of feminism- I do believe in feminism, and another Power Woman-whom I admire- Jennifer Lawrence, explained feminism to Harpers Bazaar  last year… “I don’t know why that word is so scary to people; it shouldn’t be, because it just means equality. If we are moving forward in society, you are feeling stronger as a woman, and you want to be taken more seriously. You don’t have to take away the wonderful traits that come with being a woman: We are sensitive. We are pleasers. We’re empathetic. All those things that can keep you from asking for what you want or making mistakes.” She summed it up so well, so simply, and so non-extreme.

What about y’all? How do you feel about women and power? Do you agree with Kirbie Johnson when she says “we should be making allies, not enemies.”? Why are we so hell bent on tearing each other down? Competing, for goals that we can all achieve?

XOXO Anna!💋 

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